My background (and current career) is in finance and I love connecting people professionally and socially. Now as a mom of three kids, I heard moms asking each other “do you know any Annies” or “are any of your friends naming their kid Jack?”, wanting to pass special monogrammed items on to the next family. I also heard dads, including my super-dad of a husband, wondering how to offload the kids “stuff” that was no longer needed- and wanted to make it simple and fun!